Promotional Posters 2

Programme

Promotional Posters

About the Event

o EVENT TITLE: MED.IA – Medicine In Advertising
o WHO & WHAT = Marketing Forum of the following lectures and speakers

• “My Priority: Marketing Health to the Filipino People.” By Hon. Sec. Esperanza Cabral, Secretary, Department of Health (2010 – 2010)
• “We are Pfizer: Working Together for a Healthier World.” By Chito S. Maniago, Senior Manager, Corporate Communications, Pfizer Philippines Inc.
• “Pharmaceutical Marketing Today.” By Mr. Jasper V. Franquelli, Marketing Manager for Anti-infectives, Acting Representative for Asia Anti-infectives, Pfizer Philippines, Inc.
• “The HMO Industry, Boon or Bane: Marketing Truth and Building Partnerships in Phhilippine Healthcare,” By Dr. Deo Reyes, President and CEO of Health Plan Philippines, Inc.
• “A New Way of Health Marketing.” By Mr. John Lucas, Managing Director, Tribal DDB

o WHERE = Augusto M. Barcelon Auditorium, 6th Floor, Podium, The Medical City, Ortigas Avenue, Pasig City
o WHEN = One o’clock in the Afternoon on July 21, 2010
o WHY = The marketing forum will showcase four different health promotions in four different levels of health means or venue. Discussions will be lead by representatives from the Department of Health (DOH), Health Plan Phillipines (an HMO), Pfizer (a pharmaceutical company), and Tribal DDB Philippines (an Ad Agency). The theme will focus on creating new ways of promoting health through media with consideration to the current needs of the people. This will also provide an opportunity to teach strategies that may be useful for every health care professional.